Meta

Meta is the parent company for the world’s most powerful digital platforms: Facebook, Instagram, Messenger, and WhatsApp. I lead relationships with some of the largest global advertisers. In 2020, I led the Mondelez relationship, helping develop and implement their largest ever joint business plan with Meta, driving mobile-first best practices that build brands and ecommerce. 

I then took on responsibility for the global P&G relationship, where brand safety was a top priority. I led the case for developing advanced content controls and making P&G part of the alpha. These controls led to their return to using Facebook and Instagram feed, which had been all but eliminated as part of P&G’s mix.

In 2022 and 2023, I led the Restaurants category - across McDonald’s and Yum! Brands (KFC, Pizza Hut and Taco Bell) – ensuring that creative partnerships and mobile commerce programs drive ROI and results. Under my leadership, this category grew faster and larger than ever.